Chicken Republic is our QSR and flagship brand.  It launched in 2005 and is currently the fastest growing chicken franchise in West Africa. In 2007, we sold over 6 million pieces of chicken  from our 17 stores in Nigeria.

A major milestone in Chicken Republic's history was also attained in December 2007 when we opened our 1st offshore outlet in Sunnyside, Pretoria, South Africa. This extends our mission - to make Chicken Republic a foremost chicken brand in Africa.

Chicken Republic historically accounts for circa 44% of our Gross Revenues.  We intend to grow Chicken Republic from the current 18 stores to 300 stores by 2012. 80% of these stores will be located in Nigeria, whilst the balance in other African countries such as South Africa, Ghana, Kenya, Ivory Coast, Senegal, Cameroon, and Uganda, Rwanda, Sierra Leone, Mauritius, Gambia, Liberia, Guinea, Republic of Benin, Congo, Angola, Tanzania, Zambia and Botswana.

We believe our success is aptly summarised by Chicken Republic’s highly focused and energised brand essence -: “extraordinary chicken for extraordinary people”. 

Being extraordinary is the attitude that enables us to embrace new ideas, overcome daily challenges and have a little fun as we constantly strive toward excelling as individuals, in our relationships with others, and as a leading fast food brand. Moreover, the desire to excel and strive for a life less ordinary is well matched to the current psychology of West Africa’s emerging middle class and young adult market.

Taste, value, ambiance and consistent quality of product offerings are vital to the sustainable success of any fast food brand.  Our extraordinary chicken products are delicious and nutritious every time. We only use the plumpest, best quality birds, seasoned to perfection with our secret fusion of authentic African spices. Head office also makes regular store visits to offer support and to ensure that quality and brand standards are being adhered to.